Event Invitation: “Selling to the Bottom of the Pyramid: Lessons from Marketing Compost” by Jonathan Rouse, Director of HED Consulting

The HEDON Household Energy Network (www.hedon.info ) holds a monthly informal meeting in London, UK, where practitioners, policy-makers, funders, and business-owners actively pursuing a cleaner, affordable and more efficient household energy sector unite to share their experiences, learn from one another, and create new knowledge.

The next meeting, which your members may find interesting, will take place:

When: Thursday 25 March at 18:30 to 20:30

Where: The Carpenters Arms, 12 Seymour Place, Marylebone, London. Nearest tube: Marble Arch

Topic: “Selling to the Bottom of the Pyramid: Lessons from Marketing Compost” by
Jonathan Rouse, director and principal consultant of HED Consulting

Summary:
Commercial approaches are increasingly being recognized as a way of achieving greater scale diffusion of products for the implementation of development projects.
Jonathan will be presenting some of the key marketing principles (such as market analysis, product pricing, market positioning and promotion) from the publication “Marketing Compost”, of which he is the principal author, and discussing how these may be applied for the development of viable projects and businesses based on valued products. This promises to be a stimulating, highly participatory discussion on the benefits, methods and difficulties of applying commercial marketing techniques to the dissemination of stoves and other household energy technologies.

Jonathan Rouse is based in the UK and is the director of HED Consulting (www.hedconsulting.com). He works with a range of UN, NGO and private-sector bodies planning, implementing and monitoring improved cookstove programmes. He is increasingly active in the carbon finance stove sector, working with JPM Climate Care and CQuest Capital LLC. From 2000 to 2005 Jonathan worked with the Water, Engineering and Development Centre (WEDC), where in addition to his energy work he became involved in organic waste, livelihoods and marketing issues.

Feel free to post this on your own newsletters or websites and to forward this to others who may be interested to attend. Directions and other information about the event and the RIG, are available on the HEDON website: http://www.hedon.info/LondonRIG:25March2010

RSVP: thalia@ecoharmony.com (YES, NO, MAYBE answer is highly appreciated)

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