The ad which claimed that biofuels were a sustainable answer to OPECs oil, was found to have breached CAP Code clauses 3.1 (Substantiation), 3.2 (Division of informed opinion), 7.1 (Truthfulness), 49.1, 49.2 and 49.3 (Environmental claims). The ASA said that the the ad must not appear again in its current form. ASA told RFA to remove the claim “BIOFUELS – A … SUSTAINABLE ANSWER TO OPEC’S OIL” from their ad.
http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_45582.htm
Thanks for this to:
Dave Auty
Entec UK Ltd, Leeds
Office: 0113 280 6384
www.entecuk.com
