NZ SEO consultant Ben Kemp delivers small business website SEO packages that are most applicable to web sites / businesses with a single, simple enterprise focus. These usually require on-page optimisation of up to 20 pages, posts, products and categories etc. These Packages are crafted to suit to a sole proprietor or a small company; e.g. a Bed & Breakfast, or tourist activity such as quad bikes, jet boating, fly fishing etc.
The search engine optimization process commences with a thorough website audit review to assess if the keyword phrases currently used on the site are a correct fit for the Products and / or Services offered. Matching the word searches into the optimising process means that a searcher’s online look-ups are more likely to connect the business with new clients. In the main, SEO is about;
- Assessing how your potential clients search for the products and services that you offer
- Clearly articulating on the website what you provide, in language and phrases that match current search patterns
- Connecting you to your clients
We also run a Search Engine Ranking reports to assess current ranking status using a set of appropriate / relevant keywords and phrases. This forms a baseline for monitoring optimised website’s rank progress.
Selecting an NZ SEO Consultant to help your Small Business SEO
When you are evaluating the available and affordable SEO services for your small business, note that my 20+ years of full-time SEO consultancy experience, knowledge and expertise are entirely at your disposal.
Small Business SEO Package
These are one-off fees!
In the many years I have been helping small businesses improve their online rankings, visitor traffic and customer enquiries, I have never insisted on long-term contracts with exorbitant monthly fees.
Why? Because in practice, if the on-page work is done properly at the outset, the quality of optimisation workmanship stands the site in good stead for several years. When / if Google makes significant changes to content evaluation, some remedial content optimisation may be required then.
NOTE: a great many SEO companies DON’T do any on-site, on-page tuning for keywords! Nor do they work on minimising page load speeds, or implementing website security…
Instead, they arrange link building on Private Blog Networks, a strategy which may work in the short term, but is a clear breach of Google Webmaster Guidelines… When Google eventually uncovers the link scheme, the whole house of cards comes tumbling down, as do your rankings and reputation…
On-Page SEO: Amending / Optimising Pages
The first thing we will have completed before commencing any work on your site is a comprehensive SEO Audit. That gives us both a baseline to start from, in order to measure ranking and traffic improvements over time.
That will have identified a range of issues, and the first step will be applying remedies to all of those that it is possible to fix. items in this area usually including providing missing;
- Sitemaps – both HTML for visitors and XML for search engines
- Robots.txt file – tells search engine what not to index, and specifies the XML sitemap location
- Adding missing pages – privacy, terms and conditions etc
Website Content Evaluation:
Google has become harshly critical of content quality in terms of brevity of topic coverage, accuracy in spelling & grammar, originality of the written material. Content copied from Wikipedia does not impress Google…
Between us, we will have to address this – you write some additional information about your business, and I make sure its got the correct keywords in it to rank for the searches your customer would use.
That’s followed by checking and correcting page Titles and Descriptions for compliance with Webmaster Guidelines and best practice. I also remove any items that could be construed as keyword spam – including the Keywords meta-tag, image Alt tag etc!
I also look at your Social Media utilisation / participation and ensure that its correctly configured. Using your website to drive traffic to your Facebook page is a pretty common mistake.
The User Experience Aspects
Small sites still need effective navigation or they are not pleasant to traverse. They also need pointers as to what is the most important section of your website. Having an equal or greater number of links to your Privacy page as you do to your Products page makes no sense. Google’s processes are fully automated, and if you cannot define what is important, they will not be able to!
A very important consideration is page load times. No one likes a slow website! Google understands this all too well and has built in evaluation mechanisms that test performance. Where possible we need to get this tuned up, so I implement caching, compression, image optimisation etc.
Who Are You & Why Should People Trust You?
Common errors here are in not putting your business address and optional contact methods like phone, email and contact forms. Only putting a contact form is a serious mistake. It immediately reduces your credibility and places you under the suspicion of not being a “real” business. That’s especially troublesome if you are trying to sell something online…
As part of building trust, you should always include at least basic Privacy page, and an outline of your Terms & Conditions of trade for whatever you do or sell. Google looks for these and makes judgements about you on the basis of what they find, or don’t find!
Getting these elements properly presented will make a positive impression on both Google and your potential clients.